Technical SEO & marketing Plan

Personas, competitive analysis and a full design overview for aesthetics were completed for the first iteration. During that iteration I had documented what the client liked about those drone sites that did not cater to the entertainment industry but were used for more utilitarian purposes. When time came for the pivot, I was instructed to "Make it so!" I went back into my design artifacts and redesigned the site for the new purpose. I also wrote the content to hit SEO marks. Long-tail keywords and meta descriptions were added. A marketing plan was laid out for the client explaining how they would use their social media to promote the site and their contacts in the industry to generate back links. Client was to provide custom video footage to be integrated into the site.