Drones, Robots and Crypto. Oh My!

A local entrepreneur with a building trades background who loves crypto and has drones, wants a web presence. 


Client wanted to pivot from their original need, for a drone entertainment web presence, after I completed a mockup and a competitive analysis for them and their partners. This project is that redesign for a drone company that focuses on building trades, support for real estate firms and surveillance.

Technical SEO & marketing Plan

Personas, competitive analysis and a full design overview for aesthetics were completed for the first iteration. During that iteration I had documented what the client liked about those drone sites that did not cater to the entertainment industry but were used for more utilitarian purposes. When time came for the pivot, I was instructed to "Make it so!" I went back into my design artifacts and redesigned the site for the new purpose. I also wrote the content to hit SEO marks. Long-tail keywords and meta descriptions were added. A marketing plan was laid out for the client explaining how they would use their social media to promote the site and their contacts in the industry to generate back links. Client was to provide custom video footage to be integrated into the site.


Webmail was set up for the client and support was given to help them connect using all their devices.

Booking System

Booking was integrated into the site to allow clients to book two-hour slots of time for drone video and photography.


Music by Dieter Van Der Westen, Paris Gipsy Swing

StartBooking Service Booking Integration

One service was chosen for the booking application, a 2-hour time slot for drone footage capture. 


From the site

custom icons
custom icons

A mobile responsive re design was created in 8 hours.  The icons on the flip boards are custom designed by me. 


Lessons Learned

  • It is important to clearly spell out the difference between website/business marketing and website design and hosting to clients
  • Integrating service booking is a good way to help clients feel empowered to receive credit card payments