Roxanne G

Senior UX Designer, Design System Specialist, Design Strategist, User Researcher, Interaction Designer

I apply engineering principles to Enterprise UX, mapping workflows and treating pixels like infrastructure. I specialize in design system governance, migration projects, and scalable component libraries. As a Figma expert, I transition organizations to modern design tools, leveraging automation and AI-assisted workflows.

February 2023 - Present

Senior UX/UI Designer

Assetworks, INC

  • Learn complex workflows for two high level asset management programs and create new mobile responsive interfaces for them
  • Create hi-fi interactive prototypes for meetings with engineers and Subject Matter Experts for approval
  • Led design system governance and migration efforts, establishing processes for the Common Component Library (CCL) and documenting component creation, review, and handoff workflows in Confluence
  • Managed FA Migration project, providing UX direction for multiple Angular responsive portals (Home, Quick Links, Notifications, Tech Portal) and collaborating with development teams to implement AW Design System components
  • Updated project typography to design variables and maintained consistent design UI work for the CCL, ensuring design system scalability and consistency across products
  • Created comprehensive documentation including component checklists, Storybook navigation guides, and developer handoff processes, streamlining collaboration between UX and development teams
  • Instrumental in moving the company to Figma and establishing Figma as the primary design tool, leveraging advanced features including Figma Make automation and AI-assisted component specification writing
June 2024 - Present

Creator & Sole Proprietor

Black Cat Cottage Shop

  • Created and launched e-commerce brand using AI extensively to build a complete Shopify site from scratch
  • Conducted user research and competitive analysis to develop brand identity and positioning strategy
  • Set up and configured multiple platform integrations including Printify (print-on-demand), Google Analytics, Google Merchant Center, and various Shopify apps
  • Designed and executed social media marketing campaigns on TikTok and Meta platforms to promote brand awareness
  • Developed expertise in Shopify site setup, competitive market analysis, and e-commerce platform integrations applicable to client work
August 2024 - February 2025

Product Consultant

Tuned In Care · Freelance

  • Conducted comprehensive user research and analyzed surveys to identify user needs, which directly informed MVP functionality and guided the client's business model shift
  • Collaborated with the Sharetribe development team to create user personas, define MVP requirements, and design intuitive Figma mockups
  • Reviewed deliverables and provided feedback to ensure a high-quality end product aligned with user insights
August 2021 - February 2023

UX/UI Designer

Assetworks, LLC

  • Learned complex workflows for two high level asset management programs and created new mobile responsive interfaces for them
  • Created hi-fi interactive prototypes for meetings with engineers and Subject Matter Experts for approval
  • Was instrumental in moving the company to Figma and established foundational design system processes
  • Broke out the design system into separate components, created table of contents, and established organizational structure for the Common Component Library (CCL)
  • Developed and standardized handoff file format and templates for the team, incorporating responsive design breakpoints (XS to XXL) for all components
  • Led design and development of key components including AW: Tables, AW: Forms, AW: Dialogs, and color variable systems
  • Conducted EAM Connect Beta testing and delivered 10+ UX recommendations with prototypes, designs, and documented reasoning
  • Completed 10+ Maze usability tests across multiple products, producing actionable feedback and improvement suggestions
  • Organized complex epics (Leave Epic, Part Transfers, Purchase Orders (PO) and Requisitions (REQS)) into structured wireframes, discovery documents, and working prototypes
  • Developed process workflow for STR (Short Term Rentals) product, establishing wireframing, prototyping, and handoff procedures for the team
  • Evaluated new Figma features for design system adoption and provided recommendations to the team
2019 - Present

Freelance Web Designer

  • Using my skills to help important people in my life and those striving to make a better society
  • Projects include: Sungate Homeschool and Starry Knight Robots
March 2021 - March 2022

Code for Philly UX Designer

  • Led the design team for the Choose Native Plants project as a UX Designer, responsible for the final style and design decisions
  • Worked for a year on the project, initially launched for Pennsylvania in March 2022
  • The project has since expanded to cover all 50 states in the USA and is live at choosenativeplants.com
2009 - 2020

Early Childhood Educator

Waldorf School of Philadelphia

  • Ask me about the similarities of UX design and teaching preschool-aged children
1999 - 2007

GIS Analyst/Manager (Geographic Information Systems)

Philadelphia Water Department

  • Worked on a years long project to create and support a multi-million dollar Graphical CMS for Water, Sewer and High Pressure Fire System engineering documents

Education

2021

UX Designer Track Certification

Thinkful · 12 month bootcamp

2021

UI Continuing Education with MDS

2010 - 2014

Level 1 and Level 2 ECE in Waldorf Pedagogy

Sophia's Hearth, Keene, NH USA

1989 - 1993

MSE and BSE in Engineering

Temple University, Philadelphia, PA USA

Certifications & Training

December 1 - 15, 2025

Theming with Design Systems

Samantha Gordashko, Smashing Online Workshop

August 2025

Increasing Efficiency with Jira and Confluence Integrations

LinkedIn

Skills: Confluence

July 2025

Jira: Basic Administration

LinkedIn

Skills: Jira System Administration

June 2025

Learning Jira Software

LinkedIn

Skills: Jira

August 2024

Designing and Maintaining Design Systems

Brad Frost, Smashing Online Workshop

March 2022

YOAST SEO for Beginners Certification

Yoast

Skills

Figma
92%
Cursor AI
90%
Gemini Pro
85%
Figma Make
88%
Prototyping and Variants
92%
User Testing
80%
Elementor
90%
WordPress
70%
SEO
85%
Adobe XD
61%
After Effects
62%
HTML & CSS
75%