TRANSFORMING
COMPLEXITY
INTO CLARITY

I don't just design screens; I create user centric solutions for complex, data-intensive software as an Enterprise UX Specialist with an engineering and GIS background.

I specialize in distilling intricate business logic into clean, user-centric workflows. My technical fluency makes me an ideal partner for high-precision environments.

Simple to Enterprise
VIEW EXPERTISE MY BACKGROUND
Roxanne G Roxanne G

Expertise

Design Systems

Design Systems

ENTERPRISE UX
Technical Design & Handoff

Technical Design & Handoff

Bridging Figma & Code
Complex Workflow Optimization

Complex Workflow Optimization

Reducing User Error with Intuitive Flows
Modernizing Legacy Infrastructure

Modernizing Legacy Infrastructure

Tech Debt Transformation
Product Consultant

Product Consultant

MVP STRATEGY
The E-Commerce Lab

The E-Commerce Lab

Full-Stack Brand Strategy (Live Business)
Web Architecture

Web Architecture

Performance and Accessibility
Enterprise GIS

Enterprise GIS

Scale, Architecture, & Adoption
MY PROCESS

DIY CARDMAKER

Originally launched five years ago as a collaboration with a developer partner, the DIY Cardmaker is a web application that empowers users to design, personalize, and print perfectly measured folded cards at home. Recently, I pulled this legacy project off the shelf to serve as a sandbox for modern front-end workflows, completely reimagining the user experience and interface.

A human-led UI/UX overhaul, accelerated by AI.

DIY Cardmaker Open Graph Highlight

Key Contributions & Upgrades:

  • The Tactile Aesthetic: Transitioned the generic UI into a fully responsive 'drafting table' environment, utilizing custom SVGs, precise CSS mapping, and strict accessibility standards.
  • Design-to-Code Implementation: Utilized advanced AI coding agents as a drafting tool to rapidly refactor legacy code, test mobile viewport logic, and generate complex UI components straight from the design phase.
  • Bridging Digital and Physical: Engineered contextual, post-print modals and animated tutorials to guide users seamlessly from the digital canvas to the physical crafting process.

ABOUT

My path wasn't linear. I started in Civil Engineering, fascinated by the physical infrastructure that builds our cities. That precision led me to GIS (Geographic Information Systems), where I learned that data, like water needs a structure to flow effectively.

Today, I apply those engineering principles to Enterprise UX. I don't just design screens, I map workflows. I treat pixels like infrastructure.

I bring order to chaos by rallying teams around a shared process. From data-driven studies that define a solid MVP, to orchestrating buy-in across stakeholders, I ensure that complex systems are built on a foundation of clarity.

FULL RESUME

FROM THE GRIMOIRE

VIEW ALL

Thoughts on design, data, cats, AI and the macabre

Resurrecting the DIY Cardmaker: A Human-Led UI/UX Overhaul AI

Resurrecting the DIY Cardmaker: A Human-Led UI/UX Overhaul

Five years after launch, I pulled down a legacy Vue app and did the full front-end overhaul myself — turning a sterile utility into the tactile creative sandbox I always imagined.
AI All the Way Down AI

AI All the Way Down: The Meta-Reality of Product Design

I am, quite literally, using AI to design AI. It is AI all the way down. A look at the meta-reality of modern product design workflows.
The Danger of the Design Silo UX

The Danger of the Design Silo (And Why We Need Our Tribes)

There is a very specific danger that comes with the design silo, and it isn't just loneliness. It's the death of the casual share.
Collaboration

WORK OPPORTUNITY?

BURNING QUESTION?

Reach out!