Roxanne G

Senior UX Designer, Design System Specialist, Design Strategist, User Researcher, Interaction Designer

I apply engineering principles to Enterprise UX, mapping workflows and treating pixels like infrastructure. I specialize in design system governance, migration projects, and scalable component libraries. As a Figma expert, I transition organizations to modern design tools, leveraging automation and AI-assisted workflows.

February 2023 - Present

Senior UX/UI Designer

Assetworks, INC

  • Piloting a zero-friction, code-centric handoff process, utilizing Storybook components and realistic mock data
  • Learn complex workflows for two high level asset management programs and create new mobile responsive interfaces for them
  • Create hi-fi interactive prototypes for meetings with engineers and Subject Matter Experts for approval
  • Led design system governance and migration efforts, establishing processes for the Common Component Library (CCL) and documenting component creation, review, and handoff workflows in Confluence
  • Managed FA Migration project, providing UX direction for multiple Angular responsive portals (Home, Quick Links, Notifications, Tech Portal) and collaborating with development teams to implement AW Design System components
  • Updated project typography to design variables and maintained consistent design UI work for the CCL, ensuring design system scalability and consistency across products
  • Created comprehensive documentation including component checklists, Storybook navigation guides, and developer handoff processes, streamlining collaboration between UX and development teams
  • Instrumental in moving the company to Figma and establishing Figma as the primary design tool, leveraging advanced features including Figma Make automation and AI-assisted component specification writing
June 2024 - Present

Creator & Sole Proprietor

Black Cat Cottage Shop

  • Created and launched e-commerce brand using AI extensively to build a complete Shopify site from scratch
  • Conducted user research and competitive analysis to develop brand identity and positioning strategy
  • Set up and configured multiple platform integrations including Printify (print-on-demand), Google Analytics, Google Merchant Center, and various Shopify apps
  • Designed and executed social media marketing campaigns on TikTok and Meta platforms to promote brand awareness
  • Developed expertise in Shopify site setup, competitive market analysis, and e-commerce platform integrations applicable to client work
August 2024 - February 2025

Product Consultant

Tuned In Care · Freelance

  • Conducted comprehensive user research and analyzed surveys to identify user needs, which directly informed MVP functionality and guided the client's business model shift
  • Collaborated with the Sharetribe development team to create user personas, define MVP requirements, and design intuitive Figma mockups
  • Reviewed deliverables and provided feedback to ensure a high-quality end product aligned with user insights
August 2021 - February 2023

UX/UI Designer

Assetworks, LLC

  • Learned complex workflows for two high level asset management programs and created new mobile responsive interfaces for them
  • Created hi-fi interactive prototypes for meetings with engineers and Subject Matter Experts for approval
  • Was instrumental in moving the company to Figma and established foundational design system processes
  • Broke out the design system into separate components, created table of contents, and established organizational structure for the Common Component Library (CCL)
  • Developed and standardized handoff file format and templates for the team, incorporating responsive design breakpoints (XS to XXL) for all components
  • Led design and development of key components including AW: Tables, AW: Forms, AW: Dialogs, and color variable systems
  • Conducted EAM Connect Beta testing and delivered 10+ UX recommendations with prototypes, designs, and documented reasoning
  • Completed 10+ Maze usability tests across multiple products, producing actionable feedback and improvement suggestions
  • Organized complex epics (Leave Epic, Part Transfers, Purchase Orders (PO) and Requisitions (REQS)) into structured wireframes, discovery documents, and working prototypes
  • Developed process workflow for STR (Short Term Rentals) product, establishing wireframing, prototyping, and handoff procedures for the team
  • Evaluated new Figma features for design system adoption and provided recommendations to the team
2019 - Present

Freelance Web Designer

  • Using my skills to help important people in my life and those striving to make a better society
  • Projects include: Sungate Homeschool and Starry Knight Robots
March 2021 - March 2022

Code for Philly UX Designer

  • Led the design team for the Choose Native Plants project as a UX Designer, responsible for the final style and design decisions
  • Worked for a year on the project, initially launched for Pennsylvania in March 2022
  • The project has since expanded to cover all 50 states in the USA and is live at choosenativeplants.com

GIS Analyst/Manager (Geographic Information Systems)

Philadelphia Water Department

  • Worked on a years long project to create and support a multi-million dollar Graphical CMS for Water, Sewer and High Pressure Fire System engineering documents

Education

2021

UX Designer Track Certification

Thinkful · 12 month bootcamp

2021

UI Continuing Education with MDS

MSE and BSE in Engineering

Temple University, Philadelphia, PA USA

Certifications & Training

December 1 - 15, 2025

Theming with Design Systems

Samantha Gordashko, Smashing Online Workshop

August 2025

Increasing Efficiency with Jira and Confluence Integrations

LinkedIn

Skills: Confluence

July 2025

Jira: Basic Administration

LinkedIn

Skills: Jira System Administration

June 2025

Learning Jira Software

LinkedIn

Skills: Jira

August 2024

Designing and Maintaining Design Systems

Brad Frost, Smashing Online Workshop

March 2022

YOAST SEO for Beginners Certification

Yoast

Skills

Figma
AI Workflows
Cursor AI
Kiro
Gemini Pro
Claude CLI
Antigravity
Figma Make
Prototyping & Variants
User Testing
HTML & CSS
Elementor
WordPress
SEO
Adobe XD
After Effects
Design Systems
Component Libraries
User Research
Maze Testing
Confluence Documentation